How long have you worked in fleet? I’ve been in fleet for 11 years.
How did you start your career in fleet?
It was a complete accident! I applied for a job I thought was an operations assistant role, but it turned out to be an executive assistant to the CEO. I realized this a few questions into the interview, but I still tried to win the position anyway. About halfway through, the CEO suggested I should talk to the operations director instead, who was having issues with shop maintenance and inventory management systems. I said I’d be happy to help, and within six or so months, I was leading their fleet’s fuel, telematics, safety, and procurement processes.
What do you see as the biggest challenge or opportunity in fleet in the next few years?
This year’s greatest opportunity is for fleet leaders to shift from planning to meaningful progress. We’re more than two years into a period of rising costs and accelerating change, conditions that often tempt us to wait for more clarity or data. But fleets that choose to engage now, to test, build, and adapt, are the ones positioned to come out ahead.
This opportunity exists because success stories are already out there. We’ve seen what’s possible when fleets get ahead of procurement cycles, expand their network of vendor and solution networks, and deploy technologies that have moved from “emerging” to essential. The playbook is taking shape, and those putting it into motion will be the ones driving the conversation later.
Meanwhile, the barriers to connection have never been lower. You can reach out to fellow operators, podcast hosts, or even experts outside of the industry and get meaningful insights in return. Sharing what you’re seeing, building relationships, and moving with intention provides greater value than ever before.
You don’t need to have all the answers. But if you can keep moving, the moment to lead is now.
What advice would you give to individuals new to AFLA?
First and foremost, welcome! One of the best things about this industry is that it is a community, and people in fleet genuinely want to help each other succeed. You’ll find here countless opportunities to connect and learn from others who want to share their time, knowledge, and a few war stories. If you take the initiative to reach out and participate, you’ll be surprised at how quickly your network (and your confidence) will grow.
At the same time, we’re in a moment of serious market transformation. Rising costs are putting pressure on budgets, data has become a core competitive advantage, and businesses are using EVs and telematics to unlock real operational value. No one can navigate these changes alone, just as your team can’t afford to operate in a silo. Staying connected with other fleet professionals isn’t just helpful, it’s essential. Your organization’s success increasingly depends on having a fleet leader who’s plugged in, proactive, and continuously learning. AFLA is one of the best places to do that.
What is your favorite creative outlet?
Nothing beats the energy and imagination of my two young kids, so I’m always trying new games and activities with them. But as a reformed gamer, I can still sneak in the occasional session after they’re asleep.
